About Us

 
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Capital and Planning was created to fill a need in the financial services industry: help individuals, families, and small businesses towards their financial goals within a framework of ethics and fiduciary standards. With a core belief that investors deserve personal attention to their needs and goals, Capital and Planning provides financial planning and investment advisory services within an independent, fee-based model.

Trust, integrity, and confidentiality are essential in providing clear advice to people, Capital and Planning strives towards a reputation for high levels of engagement, service, and satisfaction with our clients.

We look forward to welcoming you to our offices and sharing our story with you.

MEET YOUR capital and planning TEAM

 

Michael Edmondson

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Michael Edmondson, Certified Financial Planner (CFP®), is the President of Capital and Planning.  He has been in the securities industry for over over thirty years. Edmondson graduated from The University of Texas at Austin with a bachelor’s degree in Economics. Michael worked as an intern and an analyst for the Municipal Advisory Council of Texas before accepting a position as Vice President of a boutique investment bank in Dallas, Texas. He relocated to Atlanta, Georgia in 1997. Mr. Edmondson achieved the designation of CERTIFIED FINANCIAL PLANNER™ in 2003.

After ten years as Vice President of Investments at Heritage Bank in Jonesboro, Georgia and another ten years as Senior Vice President of Investments at Wells Fargo Advisors and its predecessor, Wachovia Securities, Mr. Edmondson founded Capital and Planning in 2017. Capital and Planning became an SEC registered investment advisor in 2022.

As a fiduciary, when acting in an advisory capacity, Michael Edmondson puts his clients’ interest first. Capital and Planning provides financial guidance primarily on a fee-basis, which aligns our interests directly with our clients’ interests. The result is a professional relationship where clients can have confidence that their financial future is being cared for every step of the way, and that decisions about their investments will be made for the right reasons.

The SmartVestor program is a directory of investment professionals. Neither Dave Ramsey nor SmartVestor are affiliates of Capital and Planning or LPL Financial.

 

Justin Florence

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Man [Justin Florence] with glasses smiling while standing outside

Justin has over 20 years of experience in the financial services industry. He is a native Georgian. He and his wife, Maree, and their five children live in north Atlanta. He studied business at Georgia Southern University and the University of North Georgia. Justin participated in the Certified Financial Planner™ program at Oglethorpe University. Justin spent most of the past two decades working for LPL Financial in North Atlanta, before recently joining Capital and Planning as its newest Financial Advisor. Justin and his family are longtime attendees of North Point Community Church. In his spare time Justin likes to travel with his family and enjoys playing golf.


 
 

Rose McKinley

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Rose McKinley has over 25 years of client service experience in the financial services industry. Originally from Jamaica, Rose has lived in both New York and Georgia. In addition to her practical knowledge in the banking industry, her bachelor’s degree in business administration from Iona College has equipped her with the knowledge needed to execute the duties of her role as Financial Advisor Assistant. In her spare time, Rose likes to travel and spend quality time with her four granddaughters. Rose has a penchant for playing Scrabble and Words with Friends.

 

Build Your Future

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